The founding of Jojo Delise own venture was founded on the need for homedecor - Interviewed by Alessia Moretti - International Fashion & Interior Correspondent - Casa Italiana Milan

"...I bring to life what exists in my mind, so I can enjoy it by seeing, holding, and feeling it—materialized and always within reach of my own hands..." - Jojo Delise

What is your driving force, what makes you so passionate about what you do?

" -The process of creating has always been a way for me to keep my mind clear and engaged in something creative, if not for others, at least for myself. It allows me to fully immerse myself in design, and there's something almost meditative about it. When I first came up with the idea for the booknooks, I had just finished designing and building a new bookshelf for my home. It felt like the perfect opportunity to create something that would not only complement my space, but also be completely unique. I wanted something personal, something that stood out with a creative edge, and that no one else would have "

So you mean to tell me that a bookshelf is the main reason this company exists?

Well, one thing births another, and another, and another. That's the thing about design, or creativity really. It's sort of a snowball effect. An endless loop, and if I can't bring to life what exists in my mind, so I can enjoy it by seeing, holding, and feeling it, i feel like i will explode.

As I continued working on the booknooks, I started to see the potential for them to do more than just add to the aesthetics of my home. They became a way to invite vibrancy and color into my space, breaking up the monotony of a traditional bookshelf setup. I was drawn to the idea of adding a modern, artistic touch to the room — something that felt like a piece of pop-art more than just a functional object. The booknooks began to evolve into little pieces of interactive art, with their own stories and visual flair that could transform a simple bookshelf into a much more dynamic display

There's a big focus on your booknooks, what is it that makes them so special?

The creation of the first two booknooks is more than just about practicality. It marks the start of a new venture. It allowed me to experiment with exciting shapes, colors, and themes while expressing my love for creative innovation. What began as a simple design idea quickly evolved into a business focused on unique, functional designs, turning a personal project into an inspiring and ever-evolving venture